Carlsberg beer made a commercial where they rented a small movie theater. There are 150 seats and they filled 148 of them with tattooed, leather clad, body pierced biker-types. They left 2 seats open, right in the middle of all of those bikers…
What would you do?
Such an interesting example of human behavior, isn’t it?
I showed the commercial to Devin and Conner. We discussed whether or not we would have done it… (I’d like to think that I would have.)
Conner said: “It would depend on what movie was playing.”
I assumed he meant he was gauging the stay-or-go decision on how much he wanted to see a particular movie. Not so.
He clarified it for me: “No, I mean if they were all sitting there to see Twilight or something, you’d know you were probably pretty safe. What kind of a tough guy would see Twilight?! pfft”